A fictionalized version of Hank
Walter, the former chairman of International Flavors & Fragrances, Inc.
(IFF), is portrayed by actor Josh Charles on Season 2 of the Showtime series Masters of Sex. IFF was (and continues to be) a massive global conglomerate that provided the chocolate
flavor in Cocoa Puffs, as well as scents for the foremost perfume makers of the
time. IFF and other private food and fragrance companies provided grant money
to Masters and Johnson’s clinic to develop a pheromonal perfume and this
collaboration served as a major plotline in Season 2 of the dramatic series. The
fictional Walter character, ‘Dan Logan,’ conducts research on the show (See
Figure above, left panel) aimed at marketing a natural aphrodisiac-infused
scent to the general public. This led me to wonder: What is the deal with human
pheromones? Have we actually identified smells (volatile molecules) that affect
human behavior or is this junk pseudoscience propagated by the perfume
industry? It turns out that the answer is: Yes, we have certainly identified olfactory signaling molecules that seem to influence our behavior. And the putative
pheromone structures are steroids.
Pheromones were first described in
1959 as airborne chemosignal molecules that convey information and produce
behavioral, neuroendocrine or developmental changes in members of the same
species. Olfactory chemical communication is ubiquitous in the animal kingdom
but, until recently, was not believed to extend to human behavior and social
interaction. However, contemporary studies describing the gender-specific psychological
and physiological effects of two human steroids contradict this notion. The two
specific putative pheromones are androsta-4,16-dien-3-one and estratetraenol
(structures displayed below), from the general steroid class referred to as 16-androstenes.
These are steroidal molecules that lack an oxygen atom at C17, which is
required for androgenic or estrogenic activity.
A 2014 study led by Wen Zhou at the
Chinese Academy of Sciences (Beijing) aimed to determine whether or not the
above-mentioned steroids communicate gender in a sex-specific manner. The
authors showed that smelling androstadienone biases heterosexual females, but
not males, toward perceiving images of walkers as more masculine. Moreover,
exposure to estratetraenol odor was found to bias heterosexual males toward perceiving the
walkers as more feminine. The results provide direct evidence that the two
steroids communicate opposite gender information with the larger implication of the work being that human visual gender perception draws on chemosensory biological
cues. Those chemosensory cues can be considered pheromones based on the
definition that is referenced above. The intriguing results reported by Zhou and co-workers are consistent with previous
findings that androstadienone increases cortisol levels and activates brain
areas linked to social cognition. In addition to documented effects on human
gender perception and physiology, there is also psychological evidence
regarding androstadienone’s direct impact on male behavior. In a 2013 investigation conducted
in Finland, androstadienone was found to increase cooperative behavior in
decision-making tasks. Indeed, as a chemical signal of mate quality and
dominance, the steroid elicited observable psychological effects on male
subjects that seemed to place them in a socially subordinate position. Notably,
this was the first study to show that androstadienone directly influences behavior
in human males, acting in this instance as ‘the chemical equivalent of a
peacock’s tail.’
The 16-androstenes that have been
identified in humans are biosynthesized from naturally occurring pregnenolone
(see Scheme above). The biogenesis of the putative steroidal pheromones
androstadienone and estratetraenol relies on the 16-ene-synthase activity of
cytochrome P450 17A1 (CYP17A1), which excises the side chain subtituent from the
enzymatic substrate and simultaneously installs the D16,17 double bond within the steroidal D-ring.
It’s interesting to compare the
structure of 5a-androst-16-en-3-one to
the odorous macrocyclic ketone, civetone. Civetone is a known pheromone derived
from African civet musk that is used in perfumery. When drawn in a somewhat
biased fashion, key features of the two-dimensional structure of civetone are
cleanly superimposed over the corresponding groups found in the A and D-rings
of androstenone. The structural features responsible for a given odor have been
referred to as ‘olfactophores’ or ‘odotypes.’ Androstenone happens to be the
active ingredient in a commercial product called BoarmateTM, which,
as one might gather from its name, was developed to assist farmers with swine
breeding.
In vertebrates, odors are sensed by
members of a family of seven-transmembrane G-protein-coupled receptors called
odorant or olfactory receptors (ORs) that are localized on the terminal knobs of
olfactory sensory neurons (see Diagram below). The human receptor OR7D4 responds specifically to
16-androstenes including androstadienone and androstenone. Upon odorant
binding, the OR undergoes a conformational change that activates an
olfactory-specific subtype of G-protein. This triggers a downstream signaling cascade
that ultimately leads to the nerve cell signal. Interestingly, perceptual
variation in the intensity and pleasantness of certain odors has been shown to
be dependent on the OR7D4 gene variant that an individual carries. The OR7D4
genotype also predicts the sensory perception of meat containing androstenone,
which is consistent with the idea that genetic variation in this important OR
can alter food preferences. Whether one chooses to believe in the existence of human pheromones
or not, steroids clearly serve an essential olfactory signaling function that
impacts broadly ranging aspects of the human condition from gender perception to social
behavior to dietary choices.